2 Days Ago
6 min read
Today, people live in an age of information abundance. They are inundated by the marketing messages than ever. Content marketing is the process of creating relevant and valuable content to attract, acquire and engage a clearly defined target audience constanty........
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6 Days Ago
6 min read
Content marketing is everywhere. It is an intrinsic part of every business’s marketing strategy. It is imperative to constantly interact and engage with your potential audience and this can be possible through your content. A prompt response should be given to their comments or queries on social media platforms........
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2 Days Ago
6 min read
The marketing strategy goes by many names. There is no one-size-fits-all. As the creator of contents, your lens focus is fixated mostly on nothing else but the content. The conscious effort you make to measure if the content makes sense or does it capture your brand sentiments........
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2 Days Ago
6 min read
This quote - CONTENT IS KING was taken mainly from the essay written by Microsoft founder Bill Gates (Chaffey, 2016). With this essay, he depicted the prospect of the internet as a huge market for content. This phrase is highly utilized because of the high focus on content marketing strategies. Content marketing is a.........
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