Website Conversion Audit
Traffic without conversions is a leaky bucket. A website conversion audit uses behaviour data, funnel analysis and usability review to find exactly where visitors drop off before becoming a lead or a sale.
What a Website Conversion Audit Covers
Every Contextread website conversion audit reviews these six areas in detail.
Funnel Analysis
Step-by-step drop-off through your conversion path.
Form Friction
Field count, validation errors and abandonment points.
Page Speed Impact
How load time correlates with conversion drop-off.
Heatmap & Session Review
Where users click, scroll and get stuck.
CTA Clarity
Whether calls-to-action are visible and compelling.
Trust Signals
Reviews, guarantees and credibility elements on key pages.
Do You Actually Need a Website Conversion Audit?
High Traffic, Low Conversions
Visitors arrive but don't take the desired action.
Cart or Form Abandonment Is High
People start the process and don't finish it.
Never Reviewed Session Recordings
No one has watched real users navigate the site.
Recent Traffic Growth, Flat Revenue
More visitors aren't translating to more outcomes.
Mobile Conversions Lag Desktop
A clear gap exists between device conversion rates.
Planning a Redesign
You want data on what's broken before rebuilding pages.
Website Conversion Audit Pricing
Based on scope and depth of review. Every audit ends with a call to walk through the findings.
Common Issues Found in Website Conversion Audits
Share of audits in the last 12 months where we flagged each issue as a priority fix.
How a Contextread Website Conversion Audit Runs
Audit Deliverables
Conversion Audit Report
- ✓ Funnel drop-off breakdown
- ✓ Heatmap & session findings
- ✓ Friction points ranked by impact
Conversion Roadmap
- ✓ Prioritised by expected lift
- ✓ Effort estimate per fix
- ✓ Quick wins flagged for this week
A/B Test Recommendations
- ✓ Suggested first tests to run
- ✓ Hypothesis for each test
- ✓ Success metrics defined
How the Audit Time Is Split
Every area gets a dedicated review — none of them get skipped to save time.
AUDITED
How Long a Website Conversion Audit Takes
A single-funnel audit takes 4 to 6 days. A full-site audit covering multiple funnels takes 9 to 13 days. Enterprise audits take 16 to 22 days.
Session recordings need 2+ weeks of data
If you don't already have heatmap/recording tools running, we can set them up — but we need a short data collection window first.
DIY vs. a Professional Website Conversion Audit
Doing It Yourself
- ✕ Easy to miss issues you're too close to see
- ✕ No outside benchmark to compare your website conversion audit against
- ✕ Hard to stay objective about your own work
- ✕ A list of observations, not a prioritised plan
Contextread Audit
- ✓ Reviewed by a specialist, not a generic checklist tool
- ✓ Benchmarked against 2-3 real competitors
- ✓ Independent, data-first assessment
- ✓ Findings turned into a 90-day action plan
Industries We Audit
What Happens After the Audit
An audit is only useful if the fixes get implemented. Here's what that looked like for one client.
Cutting checkout fields in half
The checkout form had 14 fields where 7 would do. Cutting it down and adding trust badges near the payment step reduced abandonment within the first month.
Frequently Asked Questions
What's the difference between this and a CRO audit?
They're closely related — this audit is scoped to your website's conversion funnels specifically, while a CRO audit can extend to ads and landing pages too.
Do I need heatmap tools already installed?
Not necessarily — we can set up a short data collection period before the audit if needed.
How much does it cost?
₹14,000 for a single funnel, up to ₹2,00,000+ for enterprise multi-site audits.
How long does it take?
4 to 22 days depending on scope, plus data collection time if tools aren't already running.
Will you run the A/B tests for us?
The audit gives you prioritised test recommendations; running the tests is a separate service we can quote.
Find out where your funnel is leaking
Book a free scope call and we'll map your conversion funnel together.