PPC Audit
If you're running paid ads on more than one platform, a single-channel review isn't enough. A PPC audit looks across Google, Meta, Microsoft and any other paid channel to find where budget is leaking and where it should shift.
What a PPC Audit Covers
Every Contextread ppc audit reviews these six areas in detail.
Channel Mix
Whether your budget split across platforms matches performance.
Targeting & Audiences
Audience overlap, exclusion gaps and targeting accuracy.
Cross-Channel Tracking
Whether conversions are attributed consistently across platforms.
Creative & Copy
Ad fatigue, testing cadence and message-match to landing pages.
Budget Allocation
Where spend should shift based on true cost per result.
Funnel Coverage
Whether campaigns exist at each stage, not just bottom-funnel.
Do You Actually Need a PPC Audit?
Running Ads on 2+ Platforms Blind
No single view of which platform actually performs best.
ROAS Declining Across the Board
Overall paid performance is trending down, not just one channel.
Budget Split Feels Like Guesswork
No data-backed reason for your current channel allocation.
Different Agencies per Platform
Each channel is managed separately with no shared view.
Attribution Looks Inconsistent
Platforms report conflicting numbers for the same conversions.
Scaling Spend Soon
You want a clean baseline before increasing budget significantly.
PPC Audit Pricing
Based on scope and depth of review. Every audit ends with a call to walk through the findings.
Common Issues Found in PPC Audits
Share of audits in the last 12 months where we flagged each issue as a priority fix.
How a Contextread PPC Audit Runs
Audit Deliverables
Cross-Channel Audit Report
- ✓ Per-platform findings
- ✓ True cost-per-result comparison
- ✓ Attribution consistency check
Budget Reallocation Model
- ✓ Suggested spend shift by channel
- ✓ Expected impact estimate
- ✓ Phased rollout plan
Creative & Targeting Fixes
- ✓ Audience overlap fixes
- ✓ Creative refresh priorities
- ✓ Funnel-stage gap list
How the Audit Time Is Split
Every area gets a dedicated review — none of them get skipped to save time.
AUDITED
How Long a PPC Audit Takes
A 2-channel audit takes 4 to 6 days. 3–4 channels take 8 to 12 days. 5 or more channels take 14 to 20 days.
Attribution gets fixed first
Nothing else in the audit means much until we're confident the numbers from each platform can be trusted and compared.
DIY vs. a Professional PPC Audit
Doing It Yourself
- ✕ Easy to miss issues you're too close to see
- ✕ No outside benchmark to compare your ppc audit against
- ✕ Hard to stay objective about your own work
- ✕ A list of observations, not a prioritised plan
Contextread Audit
- ✓ Reviewed by a specialist, not a generic checklist tool
- ✓ Benchmarked against 2-3 real competitors
- ✓ Independent, data-first assessment
- ✓ Findings turned into a 90-day action plan
Industries We Audit
What Happens After the Audit
An audit is only useful if the fixes get implemented. Here's what that looked like for one client.
Reallocating budget across 4 channels
Google Ads was getting 60% of budget but Meta and LinkedIn drove cheaper qualified leads. Rebalancing spend over 60 days without increasing total budget improved lead volume.
Frequently Asked Questions
What platforms does a PPC audit cover?
Google Ads, Meta Ads, Microsoft Ads, LinkedIn and any other paid channel you're running.
How much does a PPC audit cost?
₹18,000 for two channels, up to ₹2,20,000+ for five or more channels.
Is this different from a Google Ads audit?
Yes — a Google Ads audit is single-platform; a PPC audit compares performance across every paid channel you run.
How long does it take?
4 to 20 days depending on how many channels are involved.
Will you fix cross-platform attribution?
We identify the gaps and recommend the fix; implementation can be part of the engagement if you want it.
See your paid channels side by side
Book a free scope call and tell us which platforms you're running.