Online Reputation Audit
Reviews and sentiment shape buying decisions more than almost any ad ever will. An online reputation audit analyses ratings trends, review sentiment, response rates and any negative content across every platform that matters.
What a Online Reputation Audit Covers
Every Contextread online reputation audit reviews these six areas in detail.
Ratings & Trends
Star ratings and trend direction across platforms.
Sentiment Analysis
What reviews actually say, not just the star count.
Response Rate
How consistently and well you respond to reviews.
Negative Content
Complaints, articles or threads that could hurt perception.
Competitor Comparison
How your reputation compares to 2–3 competitors.
Review Generation Gaps
Where you're missing easy opportunities to collect reviews.
Do You Actually Need a Online Reputation Audit?
Rating Has Dropped Recently
Your average rating has declined over recent months.
Reviews Go Unanswered
Negative or even positive reviews rarely get a response.
Competitors Have Far More Reviews
Their review volume dwarfs yours despite similar business size.
Recent Negative Press or Complaint
Something happened that may still be affecting perception.
Never Tracked Sentiment Systematically
Reviews get glanced at, not analysed as a whole.
Planning a PR or Trust-Building Push
You want a clear baseline before investing in reputation work.
Online Reputation Audit Pricing
Based on scope and depth of review. Every audit ends with a call to walk through the findings.
Common Issues Found in Online Reputation Audits
Share of audits in the last 12 months where we flagged each issue as a priority fix.
How a Contextread Online Reputation Audit Runs
Audit Deliverables
Reputation Report
- ✓ Ratings & sentiment trend analysis
- ✓ Response rate scorecard
- ✓ Negative content inventory
Reputation Action Plan
- ✓ Response templates & priorities
- ✓ Review generation recommendations
- ✓ Negative content mitigation steps
Monitoring Setup (Optional)
- ✓ Ongoing sentiment tracking
- ✓ Alerts on new negative reviews
- ✓ Available as an add-on
How the Audit Time Is Split
Every area gets a dedicated review — none of them get skipped to save time.
AUDITED
How Long a Online Reputation Audit Takes
A single platform review takes 2 to 3 days. Multi-platform reviews take 5 to 8 days. Enterprise audits with monitoring setup take 10 to 14 days.
We read the reviews, not just count stars
Sentiment analysis means actually reading what customers say — that's where the useful patterns show up.
DIY vs. a Professional Online Reputation Audit
Doing It Yourself
- ✕ Easy to miss issues you're too close to see
- ✕ No outside benchmark to compare your online reputation audit against
- ✕ Hard to stay objective about your own work
- ✕ A list of observations, not a prioritised plan
Contextread Audit
- ✓ Reviewed by a specialist, not a generic checklist tool
- ✓ Benchmarked against 2-3 real competitors
- ✓ Independent, data-first assessment
- ✓ Findings turned into a 90-day action plan
Industries We Audit
What Happens After the Audit
An audit is only useful if the fixes get implemented. Here's what that looked like for one client.
Turning around a declining rating trend
Ratings had slipped from 4.6 to 3.9 over a year, driven mostly by unanswered service complaints. A response process plus a review generation push reversed the trend within one quarter.
Frequently Asked Questions
What platforms do you check?
Google, Facebook, industry-specific review sites, and any platform relevant to your business.
How much does it cost?
₹7,000 for a single platform, up to ₹1,30,000+ for enterprise audits with ongoing monitoring.
Can you help us respond to reviews?
The audit includes response templates and priorities; ongoing response management is available separately.
How long does it take?
2 to 14 days depending on how many platforms are involved.
Will this help remove fake or unfair reviews?
We flag content that may violate platform policies and outline the dispute process, though removal isn't guaranteed by any platform.
Find out what your reviews are really saying
Book a free scope call and we'll start with your Google listing.