Our Mobile App Marketing Process
Every Contextread engagement follows the same five-stage process, whether it's a single campaign or a full-funnel strategy. Here's exactly what happens at each stage, what you'll get, and what we need from you.
Five Stages, Every Time
No long onboarding, no guesswork. Here's what happens after you get in touch.
Audit
We review your app store listing, current installs, and retention data.
ASO & Strategy
We plan app store optimisation and the paid and organic channels to drive installs.
Launch Campaigns
We launch install and re-engagement campaigns across the agreed platforms.
Optimise
We test creative and targeting to improve cost per install and retention.
Report & Scale
We track installs, retention, and revenue, scaling what's working.
How Long Each Stage Actually Takes
ASO and strategy typically take 1 to 2 weeks. Campaigns launch over the following 1 to 2 weeks, then run on an ongoing cycle.
When will I see results?
Installs are visible within days of launch. Cost per install typically improves over 4 to 6 weeks of optimisation.
Deliverables at Each Stage
After Discovery
A short summary of your goals, audience, and the channels we recommend focusing on first.
After Strategy
A written plan covering channels, timeline, and the metrics we'll track together.
During Execution
Live campaigns, published content, or a growing website, depending on the service.
With Every Report
Clear numbers against the goals set at the start, not a wall of unexplained data.
At Review Points
A short call to walk through what's working, what's not, and what changes next.
Ongoing
Updated documentation as your strategy evolves, so nothing lives only in someone's inbox.
What We Actually Work In
No mystery stack. Here's what your project runs on, depending on scope.
App Store Connect & Play Console
For listing optimisation and store analytics.
Firebase / Attribution Tools
For tracking installs and in-app events.
Google & Meta Ads
For install and re-engagement campaigns.
ASO Tools
For keyword research specific to app stores.
What We Actually Need From You
This isn't a hands-off arrangement, but it's not a second job either. Most of your time goes into the discovery call, approving strategy, and reviewing drafts or campaigns before they go live.
What we'll ask for
- ✓ Brand assets and any existing account access
- ✓ Timely feedback on drafts and campaign approvals
- ✓ A short call at each review point
How You'll Hear From Us
One Account Manager
A single point of contact for every part of your project, not a rotating team.
Scheduled Reporting
Regular updates on a fixed schedule, not a single report at the end.
Direct Access
Call or message your account manager directly when something needs attention.
Built Around Your App, Not a Copied Campaign
The five stages stay the same, but the store optimisation, channels, and creative are built around your app and users, not a copied install campaign.
See it by industry
Explore how this process plays out for different business types on our Case Studies page.
What This Process Has Delivered
Two examples of this exact process, start to finish.
Elders Wealth
ContextRead strengthened Elders Wealth's organic visibility and lead generation through a focused SEO and performance marketing strategy.
- ✓ 168% increase in organic website traffic
- ✓ 92% growth in ranking keywords
- ✓ 74% increase in qualified leads
- ✓ 41% growth in sales enquiries
Samyakk
ContextRead helped Samyakk increase its digital reach and improve customer acquisition through organic search, paid campaigns and conversion optimisation.
- ✓ 214% increase in organic traffic
- ✓ 151% growth in ranking keywords
- ✓ 127% increase in lead generation
- ✓ 63% growth in online sales enquiries
What Happens When Something Changes Mid-Process
Slow Approvals
Delays on your end push the timeline back proportionally. We'll flag this as soon as it happens.
Scope Changes
New requests get scoped and quoted separately, rather than quietly extending the original timeline.
Underperforming Channels
If something isn't working, we say so at the next review point and recommend a change, not wait it out.
Frequently Asked Questions
How long does the mobile app marketing process take to show results?
ASO and strategy typically take 1 to 2 weeks. Installs are visible within days of launch, with cost per install improving over 4 to 6 weeks.
How involved do I need to be in the process?
Most of your time goes into the discovery call and approving drafts or campaigns before they go live. Your account manager handles day-to-day execution.
What if I want to change something mid-process?
Tell your account manager. Strategy and campaigns are reviewed regularly, so changes get built into the next cycle rather than derailing what's already running.
Do you follow the same mobile app marketing process for every client?
The five stages stay the same, but the store optimisation and channels are built around your app and users, not a copied campaign.
Ready to start the process?
Book a discovery call and tell us what you're trying to achieve.