Meta Ads Audit
Meta's algorithm rewards clean structure and fresh creative — most accounts drift from both over time. This audit reviews your Facebook and Instagram campaigns for audience overlap, creative fatigue, pixel health and CPA trends.
What a Meta Ads Audit Covers
Every Contextread meta ads audit reviews these six areas in detail.
Campaign Structure
Campaign Budget Optimisation setup and ad set organisation.
Audience Overlap
Ad sets competing against each other for the same people.
Pixel & Conversion API
Event tracking accuracy and iOS 14.5+ signal loss.
Creative Fatigue
Frequency scores and how long creatives have been running.
Placements
Whether automatic placements are actually performing.
Budget & Bidding
Bid strategy fit versus your actual campaign goals.
Do You Actually Need a Meta Ads Audit?
CPA Creeping Up Every Week
Cost per result keeps rising even with the same creative.
Frequency Scores Climbing
The same audience is seeing your ads too often.
Never Set Up Conversion API
Relying only on browser pixel, likely losing iOS conversions.
Multiple Ad Sets, Same Audience
Campaigns are quietly competing with each other in auction.
Creative Hasn't Changed in Months
Same ads running well past their natural lifespan.
Scaling Spend Without a Plan
About to increase budget without knowing what's actually working.
Meta Ads Audit Pricing
Based on scope and depth of review. Every audit ends with a call to walk through the findings.
Common Issues Found in Meta Ads Audits
Share of audits in the last 12 months where we flagged each issue as a priority fix.
How a Contextread Meta Ads Audit Runs
Audit Deliverables
Meta Ads Audit Report
- ✓ Structure & audience findings
- ✓ Pixel/CAPI health check
- ✓ Creative fatigue analysis
Optimisation Plan
- ✓ Audience consolidation recommendations
- ✓ Creative refresh calendar
- ✓ Budget reallocation suggestions
Tracking Fix Guide
- ✓ Conversion API setup steps
- ✓ Event deduplication check
- ✓ iOS 14.5+ signal recovery plan
How the Audit Time Is Split
Every area gets a dedicated review — none of them get skipped to save time.
AUDITED
How Long a Meta Ads Audit Takes
A single ad account audit takes 2 to 4 days. 2–3 accounts take 6 to 9 days. Agency-scale 4+ account audits take 12 to 16 days.
CAPI setup is often the biggest fix
Since iOS privacy changes, Conversion API setup alone frequently recovers 15-25% of previously invisible conversions.
DIY vs. a Professional Meta Ads Audit
Doing It Yourself
- ✕ Easy to miss issues you're too close to see
- ✕ No outside benchmark to compare your meta ads audit against
- ✕ Hard to stay objective about your own work
- ✕ A list of observations, not a prioritised plan
Contextread Audit
- ✓ Reviewed by a specialist, not a generic checklist tool
- ✓ Benchmarked against 2-3 real competitors
- ✓ Independent, data-first assessment
- ✓ Findings turned into a 90-day action plan
Industries We Audit
What Happens After the Audit
An audit is only useful if the fixes get implemented. Here's what that looked like for one client.
Fixing audience overlap and fatigue
Six ad sets were all targeting near-identical audiences, driving up costs through internal competition. Consolidating to two ad sets plus a creative refresh cut CPA immediately.
Frequently Asked Questions
What does a Meta Ads audit check?
Campaign structure, audience overlap, pixel and Conversion API health, creative fatigue, placements and bidding strategy.
Do you need admin access to my ad account?
Read-only Business Manager access is enough for the audit.
How much does it cost?
₹9,000 for a single account, up to ₹1,40,000+ for agencies managing 4+ accounts.
What's Conversion API and why does it matter?
It's a server-side tracking method that recovers conversion data lost to iOS privacy changes — most accounts we audit don't have it fully set up.
How long does it take?
2 to 16 days depending on the number of ad accounts.
Find out why your Meta CPA keeps climbing
Book a free scope call and share read-only Business Manager access.