Our Integrated Marketing Process
Every Contextread engagement follows the same five-stage process, whether it's a single campaign or a full-funnel strategy. Here's exactly what happens at each stage, what you'll get, and what we need from you.
Five Stages, Every Time
No long onboarding, no guesswork. Here's what happens after you get in touch.
Discover
We learn about your business, market, and current marketing performance.
Strategize
We build a channel plan and budget allocation specific to your goals and audience.
Execute
Specialists implement the plan across channels, with regular check-ins.
Measure
We track progress against the goals agreed at the start, across every channel.
Report
You get one consolidated view of performance, not separate channel reports.
How Long Each Stage Actually Takes
Discovery usually takes one call. Strategy is typically ready within a few working days, with execution timelines depending on the channel mix agreed.
When will I see results?
Paid channels often show movement within weeks. Organic and brand-building channels typically build over 2 to 3 months.
Deliverables at Each Stage
After Discovery
A short summary of your goals, audience, and the channels we recommend focusing on first.
After Strategy
A written plan covering channels, timeline, and the metrics we'll track together.
During Execution
Live campaigns, published content, or a growing website, depending on the service.
With Every Report
Clear numbers against the goals set at the start, not a wall of unexplained data.
At Review Points
A short call to walk through what's working, what's not, and what changes next.
Ongoing
Updated documentation as your strategy evolves, so nothing lives only in someone's inbox.
What We Actually Work In
No mystery stack. Here's what your project runs on, depending on scope.
HubSpot / CRM
For unifying leads and customer data across channels.
Google Analytics 4
For cross-channel performance tracking.
Google & Meta Ads
For paid channels within the wider plan.
Looker Studio
For consolidated reporting dashboards.
What We Actually Need From You
This isn't a hands-off arrangement, but it's not a second job either. Most of your time goes into the discovery call, approving strategy, and reviewing drafts or campaigns before they go live.
What we'll ask for
- ✓ Brand assets and any existing account access
- ✓ Timely feedback on drafts and campaign approvals
- ✓ A short call at each review point
How You'll Hear From Us
One Account Manager
A single point of contact for every part of your project, not a rotating team.
Scheduled Reporting
Regular updates on a fixed schedule, not a single report at the end.
Direct Access
Call or message your account manager directly when something needs attention.
Built Around Your Business, Not a Package Deal
The five stages are the same for every client, but an integrated plan has to work across every channel as one story — so the message and sequencing are built around your business, not siloed campaigns.
See it by industry
Explore how this process plays out for different business types on our Case Studies page.
What This Process Has Delivered
Two examples of this exact process, start to finish.
Elders Wealth
ContextRead strengthened Elders Wealth's organic visibility and lead generation through a focused SEO and performance marketing strategy.
- ✓ 168% increase in organic website traffic
- ✓ 92% growth in ranking keywords
- ✓ 74% increase in qualified leads
- ✓ 41% growth in sales enquiries
Samyakk
ContextRead helped Samyakk increase its digital reach and improve customer acquisition through organic search, paid campaigns and conversion optimisation.
- ✓ 214% increase in organic traffic
- ✓ 151% growth in ranking keywords
- ✓ 127% increase in lead generation
- ✓ 63% growth in online sales enquiries
What Happens When Something Changes Mid-Process
Slow Approvals
Delays on your end push the timeline back proportionally. We'll flag this as soon as it happens.
Scope Changes
New requests get scoped and quoted separately, rather than quietly extending the original timeline.
Underperforming Channels
If something isn't working, we say so at the next review point and recommend a change, not wait it out.
Frequently Asked Questions
How long does the integrated marketing process take?
Discovery usually takes one call, with strategy ready within a few working days. Paid channels often show movement within weeks, while organic channels build over 2 to 3 months.
How involved do I need to be in the process?
Most of your time goes into the discovery call and approving drafts or campaigns before they go live. Your account manager handles day-to-day execution.
What if I want to change something mid-process?
Tell your account manager. Strategy and campaigns are reviewed regularly, so changes get built into the next cycle rather than derailing what's already running.
Do you follow the same integrated marketing process for every client?
The five stages stay the same, but the channel mix, budget split, and messaging are built around your business and audience, not a copied package.
Ready to start the process?
Book a discovery call and tell us what you're trying to achieve.