Google Ads Audit
Most Google Ads accounts leak 20–40% of spend to poor match types, weak quality scores and broken conversion tracking. This audit goes campaign by campaign to find exactly where the waste is and what to fix first.
What a Google Ads Audit Covers
Every Contextread google ads audit reviews these six areas in detail.
Campaign Structure
Account organisation, campaign types and budget allocation.
Keywords & Match Types
Broad match waste, negative keyword gaps and search term review.
Quality Score
Ad relevance, expected CTR and landing page experience.
Conversion Tracking
Whether conversions are firing accurately across campaigns.
Ad Copy & Extensions
Ad strength, testing cadence and asset completeness.
Bidding Strategy
Whether your bid strategy matches your actual goals.
Do You Actually Need a Google Ads Audit?
CPA Keeps Rising
Cost per acquisition has climbed for 2+ months straight.
Spend Up, Conversions Flat
Budget increases aren't translating to more leads or sales.
Never Audited the Account
The account has run for months or years without a specialist review.
Agency Handover
You're taking over an account from a previous agency or freelancer.
Low Quality Scores
Ads cost more than they should due to poor relevance.
Unclear What's Actually Converting
Conversion tracking looks inconsistent or incomplete.
Google Ads Audit Pricing
Based on scope and depth of review. Every audit ends with a call to walk through the findings.
Common Issues Found in Google Ads Audits
Share of audits in the last 12 months where we flagged each issue as a priority fix.
How a Contextread Google Ads Audit Runs
Audit Deliverables
Full Account Audit Report
- ✓ Campaign-by-campaign findings
- ✓ Wasted spend estimate
- ✓ Quality score breakdown
Optimisation Plan
- ✓ Prioritised by budget impact
- ✓ Negative keyword list included
- ✓ Quick wins flagged separately
Conversion Tracking Fix Guide
- ✓ Exact tags/events to fix
- ✓ Platform-specific instructions
- ✓ Verification steps included
How the Audit Time Is Split
Every area gets a dedicated review — none of them get skipped to save time.
AUDITED
How Long a Google Ads Audit Takes
A single-campaign audit takes 2 to 3 days. A full account audit takes 5 to 8 days. Enterprise multi-account audits take 10 to 15 days.
We need read access, not admin
Google Ads read-only access is enough for us to run the full audit — no changes are made without your sign-off.
DIY vs. a Professional Google Ads Audit
Doing It Yourself
- ✕ Easy to miss issues you're too close to see
- ✕ No outside benchmark to compare your google ads audit against
- ✕ Hard to stay objective about your own work
- ✕ A list of observations, not a prioritised plan
Contextread Audit
- ✓ Reviewed by a specialist, not a generic checklist tool
- ✓ Benchmarked against 2-3 real competitors
- ✓ Independent, data-first assessment
- ✓ Findings turned into a 90-day action plan
Industries We Audit
What Happens After the Audit
An audit is only useful if the fixes get implemented. Here's what that looked like for one client.
Fixing conversion tracking first
Broken purchase tracking meant Google was optimising toward the wrong signal for months. Fixing it let Smart Bidding actually learn from real conversions.
Frequently Asked Questions
What does a Google Ads audit check?
Campaign structure, keywords and match types, quality score, conversion tracking, ad copy and bidding strategy.
How much does a Google Ads audit cost?
₹8,000 for a single campaign, up to ₹1,50,000+ for enterprise multi-account audits.
Do you need admin access to my account?
No, read-only access is sufficient for the audit itself.
How long does it take?
2 to 15 days depending on account size.
Will you also manage the account after?
The audit is standalone; ongoing management is a separate engagement we can quote if you want it.
Find out where your ad spend is leaking
Book a free scope call and share read-only access to get started.