Google Ads Account Audit
Beyond individual campaign performance, your Google Ads account structure itself can quietly cost you — poor organisation, stale settings and access sprawl all add friction. This audit reviews the account as a whole.
What a Google Ads Account Audit Covers
Every Contextread google ads account audit reviews these six areas in detail.
Account Structure
How campaigns, ad groups and shared assets are organised.
User Access & Billing
Who has access, at what level, and billing configuration.
Campaign Settings
Location targeting, ad scheduling and network settings.
Historical Performance
Trends over the account's lifetime, not just recent weeks.
Shared Assets
Audience lists, conversion actions and shared negative lists.
Policy & Compliance
Disapproved ads, limited by policy issues and account flags.
Do You Actually Need a Google Ads Account Audit?
Inheriting an Old Account
You've taken over an account with years of undocumented history.
Too Many People Have Access
Unclear who can edit what, or former staff still have access.
Settings Feel Outdated
Location targeting or scheduling hasn't been revisited in years.
Ads Getting Disapproved
Policy issues are recurring without a clear cause.
Shared Assets Are a Mess
Conversion actions or audience lists are duplicated or misconfigured.
Preparing for an Agency Handover
You want a clean documented baseline before switching teams.
Google Ads Account Audit Pricing
Based on scope and depth of review. Every audit ends with a call to walk through the findings.
Common Issues Found in Google Ads Account Audits
Share of audits in the last 12 months where we flagged each issue as a priority fix.
How a Contextread Google Ads Account Audit Runs
Audit Deliverables
Account Health Report
- ✓ Structure & settings findings
- ✓ Access & billing review
- ✓ Shared asset audit
Cleanup Checklist
- ✓ Step-by-step cleanup actions
- ✓ Access changes recommended
- ✓ Duplicate asset removal list
Documentation Handover
- ✓ Clean account map for your team
- ✓ Settings reference sheet
- ✓ Useful for any future agency handover
How the Audit Time Is Split
Every area gets a dedicated review — none of them get skipped to save time.
AUDITED
How Long a Google Ads Account Audit Takes
A single account audit takes 3 to 5 days. Accounts under an MCC structure take 6 to 10 days. Multi-account enterprise audits take 12 to 18 days.
We document as we go
You get a clean reference map of the account structure regardless of what we find — useful even beyond the fixes.
DIY vs. a Professional Google Ads Account Audit
Doing It Yourself
- ✕ Easy to miss issues you're too close to see
- ✕ No outside benchmark to compare your google ads account audit against
- ✕ Hard to stay objective about your own work
- ✕ A list of observations, not a prioritised plan
Contextread Audit
- ✓ Reviewed by a specialist, not a generic checklist tool
- ✓ Benchmarked against 2-3 real competitors
- ✓ Independent, data-first assessment
- ✓ Findings turned into a 90-day action plan
Industries We Audit
What Happens After the Audit
An audit is only useful if the fixes get implemented. Here's what that looked like for one client.
Cleaning up a 3-year-old account
A legacy account had five duplicate conversion actions double-counting results and eleven former employees with editor access. Cleanup alone clarified true performance.
Frequently Asked Questions
How is this different from a Google Ads audit?
A Google Ads audit focuses on campaign performance; an account audit reviews structure, access, billing and settings health.
Do I need this if my campaigns perform fine?
Yes, especially before an agency handover or if you've inherited the account from someone else.
How much does it cost?
₹10,000 for a single account, up to ₹1,60,000+ for multi-account enterprise audits.
How long does it take?
3 to 18 days depending on account complexity.
Will you clean things up for us?
The audit gives you a checklist; implementation can be included if you'd like us to do it.
Get a clean map of your Google Ads account
Book a free scope call, especially useful before an agency handover.