GEO Audit
Generative Engine Optimization is about being retrieved, summarised and cited correctly by AI tools like ChatGPT, Gemini and Perplexity. A GEO audit checks exactly how your brand and content perform across these systems today.
What a GEO Audit Covers
Every Contextread geo audit reviews these six areas in detail.
Retrieval Testing
Whether your content surfaces when relevant questions are asked.
Answer Accuracy
Whether AI tools describe your brand or offer correctly.
Source Citation
Whether you're cited as a source, and how prominently.
Content Format
Structure and clarity relative to what generative engines favour.
Competitor Presence
How often competitors appear versus you for the same prompts.
Brand Representation
Sentiment and framing when AI tools mention your brand.
Do You Actually Need a GEO Audit?
Never Tested Prompts About Your Brand
You haven't asked ChatGPT or Gemini what they say about you.
AI Tools Get Facts About You Wrong
Outdated or inaccurate information appears in AI answers.
Competitors Show Up, You Don't
Rivals get recommended in AI answers for your category.
Traffic From Traditional Search Feels Soft
Some demand may be shifting to AI-assisted research instead.
Launching a New Product or Positioning
You want AI tools to represent the update accurately.
Investing Heavily in Content This Year
You want that investment to also work for generative engines.
GEO Audit Pricing
Based on scope and depth of review. Every audit ends with a call to walk through the findings.
Common Issues Found in GEO Audits
Share of audits in the last 12 months where we flagged each issue as a priority fix.
How a Contextread GEO Audit Runs
Audit Deliverables
GEO Audit Report
- ✓ Prompt-by-prompt results across engines
- ✓ Citation & accuracy findings
- ✓ Competitor presence comparison
GEO Roadmap
- ✓ Content restructuring priorities
- ✓ Prompt gaps to target
- ✓ Quick wins for accuracy fixes
Tracking Dashboard (Optional)
- ✓ Ongoing prompt monitoring
- ✓ Alerted on new citations
- ✓ Available as an add-on
How the Audit Time Is Split
Every area gets a dedicated review — none of them get skipped to save time.
AUDITED
How Long a GEO Audit Takes
A 10-prompt brand audit takes 3 to 5 days. Category coverage with 30+ prompts takes 8 to 12 days. Enterprise audits with tracking setup take 15 to 22 days.
We test across multiple engines, not one
Results differ meaningfully between ChatGPT, Gemini, Perplexity and Claude — we test your prompt set across all of them, not just one.
DIY vs. a Professional GEO Audit
Doing It Yourself
- ✕ Easy to miss issues you're too close to see
- ✕ No outside benchmark to compare your geo audit against
- ✕ Hard to stay objective about your own work
- ✕ A list of observations, not a prioritised plan
Contextread Audit
- ✓ Reviewed by a specialist, not a generic checklist tool
- ✓ Benchmarked against 2-3 real competitors
- ✓ Independent, data-first assessment
- ✓ Findings turned into a 90-day action plan
Industries We Audit
What Happens After the Audit
An audit is only useful if the fixes get implemented. Here's what that looked like for one client.
Correcting outdated info in AI answers
Multiple AI tools were describing a product the company had discontinued two years earlier. Updated structured content and outreach corrected the answers across engines within weeks.
Frequently Asked Questions
What does GEO stand for?
Generative Engine Optimization — the practice of optimising content to be retrieved and cited correctly by AI tools like ChatGPT and Gemini.
Which AI tools do you test?
ChatGPT, Google Gemini, Perplexity and Claude, at minimum — additional engines can be included on request.
How much does it cost?
₹14,000 for a 10-prompt brand audit, up to ₹2,20,000+ for enterprise ongoing tracking.
How is GEO different from AI SEO?
They're closely related; GEO focuses specifically on generative AI answer engines while AI SEO can also include broader search visibility.
How long does it take?
3 to 22 days depending on scope.
Find out what AI tools are actually saying about you
Book a free scope call and tell us which prompts matter most.