Our Digital PR Process
Every Contextread engagement follows the same five-stage process, whether it's a single campaign or a full-funnel strategy. Here's exactly what happens at each stage, what you'll get, and what we need from you.
Five Stages, Every Time
No long onboarding, no guesswork. Here's what happens after you get in touch.
Audit
We review current coverage, mentions, and sentiment across search and review platforms.
Strategy
We plan the narrative, target publications, and outreach or response approach.
Outreach / Response
We pitch journalists and publications, or respond to reviews and mentions directly.
Secure Coverage
We land placements, links, or resolve reputation issues as they arise.
Monitor & Report
We track coverage, sentiment, and search visibility on an ongoing basis.
How Long Each Stage Actually Takes
Audit and strategy are typically ready within 1 to 2 weeks. Outreach and coverage then build over an ongoing monthly cycle.
When will I see results?
Individual placements or resolved reviews can happen within weeks. Meaningful sentiment and visibility shifts typically build over 2 to 3 months.
Deliverables at Each Stage
After Discovery
A short summary of your goals, audience, and the channels we recommend focusing on first.
After Strategy
A written plan covering channels, timeline, and the metrics we'll track together.
During Execution
Live campaigns, published content, or a growing website, depending on the service.
With Every Report
Clear numbers against the goals set at the start, not a wall of unexplained data.
At Review Points
A short call to walk through what's working, what's not, and what changes next.
Ongoing
Updated documentation as your strategy evolves, so nothing lives only in someone's inbox.
What We Actually Work In
No mystery stack. Here's what your project runs on, depending on scope.
HARO / Journalist Outreach Tools
For pitching relevant publications and journalists.
Media Monitoring Tools
For tracking mentions and sentiment across the web.
Review Management Platforms
For monitoring and responding to reviews at scale.
Google Alerts & Search Console
For tracking brand visibility and mentions in search.
What We Actually Need From You
This isn't a hands-off arrangement, but it's not a second job either. Most of your time goes into the discovery call, approving strategy, and reviewing drafts or campaigns before they go live.
What we'll ask for
- ✓ Brand assets and any existing account access
- ✓ Timely feedback on drafts and campaign approvals
- ✓ A short call at each review point
How You'll Hear From Us
One Account Manager
A single point of contact for every part of your project, not a rotating team.
Scheduled Reporting
Regular updates on a fixed schedule, not a single report at the end.
Direct Access
Call or message your account manager directly when something needs attention.
Built Around Your Reputation, Not a Copied Press List
The five stages stay the same, but the narrative, target publications, and response approach are built around your industry and reputation, not a copied press list.
See it by industry
Explore how this process plays out for different business types on our Case Studies page.
What This Process Has Delivered
Two examples of this exact process, start to finish.
Elders Wealth
ContextRead strengthened Elders Wealth's organic visibility and lead generation through a focused SEO and performance marketing strategy.
- ✓ 168% increase in organic website traffic
- ✓ 92% growth in ranking keywords
- ✓ 74% increase in qualified leads
- ✓ 41% growth in sales enquiries
Samyakk
ContextRead helped Samyakk increase its digital reach and improve customer acquisition through organic search, paid campaigns and conversion optimisation.
- ✓ 214% increase in organic traffic
- ✓ 151% growth in ranking keywords
- ✓ 127% increase in lead generation
- ✓ 63% growth in online sales enquiries
What Happens When Something Changes Mid-Process
Slow Approvals
Delays on your end push the timeline back proportionally. We'll flag this as soon as it happens.
Scope Changes
New requests get scoped and quoted separately, rather than quietly extending the original timeline.
Underperforming Channels
If something isn't working, we say so at the next review point and recommend a change, not wait it out.
Frequently Asked Questions
How long does the digital pr process take to show results?
Audit and strategy are typically ready within 1 to 2 weeks. Individual placements or resolved reviews can happen within weeks, with sentiment shifts building over 2 to 3 months.
How involved do I need to be in the process?
Most of your time goes into the discovery call and approving drafts or campaigns before they go live. Your account manager handles day-to-day execution.
What if I want to change something mid-process?
Tell your account manager. Strategy and campaigns are reviewed regularly, so changes get built into the next cycle rather than derailing what's already running.
Do you follow the same digital pr process for every client?
The five stages stay the same, but the narrative and target publications are built around your industry and reputation, not a copied list.
Ready to start the process?
Book a discovery call and tell us what you're trying to achieve.