CRO Audit
A CRO audit looks at the full path from ad click or search result to conversion — message match, page experience, friction points and trust signals — and turns findings into a prioritised testing roadmap.
What a CRO Audit Covers
Every Contextread cro audit reviews these six areas in detail.
Message Match
Whether ad/search promise matches the landing experience.
Page Friction
Form length, load time and distracting elements.
Visual Hierarchy
Whether the page guides the eye to the conversion action.
Trust & Proof
Reviews, testimonials, guarantees and social proof placement.
Mobile Experience
Conversion path specifically on mobile devices.
Testing Roadmap
A prioritised list of what to test first and why.
Do You Actually Need a CRO Audit?
Conversion Rate Below Industry Benchmark
Your rate lags what's typical for your category.
Never Run a Structured A/B Test
Changes happen on gut feel, not tested hypotheses.
High Ad Spend, Weak Landing Pages
Paid traffic hits pages that were never optimised.
Mobile Conversion Rate Much Lower
A clear device-level performance gap exists.
Redesign Didn't Move the Needle
A recent redesign didn't improve conversion as hoped.
Want a Testing Culture, Not Just Opinions
Leadership wants decisions backed by data, not HiPPO.
CRO Audit Pricing
Based on scope and depth of review. Every audit ends with a call to walk through the findings.
Common Issues Found in CRO Audits
Share of audits in the last 12 months where we flagged each issue as a priority fix.
How a Contextread CRO Audit Runs
Audit Deliverables
CRO Audit Report
- ✓ Page-by-page friction findings
- ✓ Message match analysis
- ✓ Mobile vs. desktop comparison
Testing Roadmap
- ✓ Ranked by expected lift & confidence
- ✓ Hypothesis for each test
- ✓ Sample size/duration estimates
Quick-Win Fixes
- ✓ Changes that don't need a full test
- ✓ Ready to implement this week
- ✓ No dev resourcing required for most
How the Audit Time Is Split
Every area gets a dedicated review — none of them get skipped to save time.
AUDITED
How Long a CRO Audit Takes
A single page/funnel audit takes 4 to 6 days. Site-wide core page audits take 9 to 13 days. Enterprise audits with an ongoing testing program setup take 18 to 24 days.
We build hypotheses, not just a list
Every finding comes with a testable hypothesis, so you know exactly what to try and why it should work.
DIY vs. a Professional CRO Audit
Doing It Yourself
- ✕ Easy to miss issues you're too close to see
- ✕ No outside benchmark to compare your cro audit against
- ✕ Hard to stay objective about your own work
- ✕ A list of observations, not a prioritised plan
Contextread Audit
- ✓ Reviewed by a specialist, not a generic checklist tool
- ✓ Benchmarked against 2-3 real competitors
- ✓ Independent, data-first assessment
- ✓ Findings turned into a 90-day action plan
Industries We Audit
What Happens After the Audit
An audit is only useful if the fixes get implemented. Here's what that looked like for one client.
Fixing message match from ads
Paid search ads promised a specific outcome the landing page never mentioned above the fold. Rewriting the hero section to match ad copy directly lifted conversion without any traffic change.
Frequently Asked Questions
What's the difference between CRO and Website Conversion audits?
They overlap heavily — a CRO audit typically also covers ad-to-page message match, while a website conversion audit is scoped purely to on-site funnels.
Do you run the A/B tests too?
The audit produces a testing roadmap; running tests is available as a separate ongoing engagement.
How much does it cost?
₹13,000 for a single page, up to ₹1,90,000+ for enterprise programs with ongoing testing.
How long does it take?
4 to 24 days depending on scope.
What tools do you use?
Analytics, heatmaps and session recordings — we can set these up if you don't already have them.
Turn conversion guesswork into a testing roadmap
Book a free scope call and we'll map your priority pages.